Storytelling is Just That – Even for Businesses

Norbert Hobrath

ISSUE 18
Does your company have a story to tell? Telling a story is another way to connect with your customers and prospects. No matter what your company does, or what it sells, you have an opportunity to tell your story. For many industrials companies with not-so-exciting products, you may have to “Hollywood” your story a bit. I don’t mean fabricate and make up features and benefits for your products and services, I mean telling your story in an interesting way that captures the attention of your readers. This is the approach I take in building Content Marketing and PR programs for my clients.  Read more

Content Marketing Never Stops

Norbert Hobrath

ISSUE 17
In my last blog, I introduced you to Content Marketing, about the storytelling of your products and services to build and nurture personal relationships with your customers. Now you can guess what I want to say…. you should never stop your Content Marketing efforts. Almost everyday or every week at the least, communicate with your customers and prospects.  Read more

Consistent Graphics on all Platforms Builds Brands

Norbert Hobrath

ISSUE 13
Want to get extra mileage for your branding efforts? Then make sure that everything you do has a consistent graphic approach.  Read more

JUST DO IT! (I did. It worked.)

Norbert Hobrath

ISSUE 12
Slogans. Catchphrases. Themes. Advertising jingles. Whatever you call them, they just snare your attention. Everyone can name dozens off the top of their head without even blinking. Do they work? Let’s see. I’m going to throw in my thoughts on slogans and when to use them. When I think back to my marketing classes in college, the professors drooled over topics like this.  Read more

Making the Most of Smaller Marketing Budgets

Norbert Hobrath

ISSUE 11
When I hear, “I’m melting. I’m melting,” from the crying Wicked Witch in The Wizard of Oz movie (1939), I sometimes think of some companies in the marketing field. Some budgets just seem to shrink year to year. So what should you do if your marketing budget doesn’t allow for world-class commercials during the Super Bowl? Do the next best thing – focus instead on doing a few things right!   Read more

Keep Your Business Healthy

Norbert Hobrath

ISSUE 10
I want to present some questions in this blog that you should have the answers to, even before we start any content marketing work. Questions that will ascertain ‘why’ your business is even in existence and what it is supposed to do.  Read more

Website 101 - Keep Your Website Fresh… and Keep it Current

Norbert Hobrath

ISSUE 06
The topic of the day covers the Granddaddy of all marketing tools – the website! This is probably the single most important marketing tool in your arsenal. It can do so much for your company or organization if it is done well and kept current.  Read more

Effective Public Relations Builds Brands

Norbert Hobrath

ISSUE 05
Continuing on a previous blog, “The Power of the Press,” I am going to give you some strategic insight and examples of how one of our customers used public relations to meet specific objectives.  Read more

The Power of the Press

Norbert Hobrath

ISSUE 04
The commonly heard phrase, “The Power of the Press” still rings true. In this blog, and more in the months ahead, I will talk about effective public/media relations and how this type of content marketing can impact your brands  Read more

Informative Content Makes Email Marketing Work

Norbert Hobrath

ISSUE 03
In the financial sector, you often hear the phrase, “Cash is King.” Well in the marketing arena, I tell clients “Content is King.” This blog will focus on “what” you can put in your email marketing to make it sing.  Read more


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