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Industry news, and other musings
April 2012
"To Advertise or Not to Advertise" in the Trade Press
For the majority of the world, when you talk about advertising, the images of those clever commercials come to mind as seen during the Super Bowl. They are expensive to produce, and each year the price seems to rise for the time slot. Some are memorable, some are not. (I personally still like that little Darth Vader boy in the Volkswagen commercial).
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Norbert Hobrath
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