It’s ‘All in the Cards’ for Major Product Launch

Norbert Hobrath

ISSUE 08
Ok. One more blog on special events, when I served as Manager of Public Relations at American Greetings Corporation, this time focusing on the single largest greeting card launch in the history of the company and how we promoted this.  Read more

Special Events Deliver Special Results

Norbert Hobrath

ISSUE 07
Going back in time… when I was Manager of Public Relations at American Greetings Corporation, a Fortune 500 company in the mid-1980s, this blog relates how special events can take a company to another level.  Read more


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