It’s ‘All in the Cards’ for Major Product Launch

Norbert Hobrath

ISSUE 08
Ok. One more blog on special events, when I served as Manager of Public Relations at American Greetings Corporation, this time focusing on the single largest greeting card launch in the history of the company and how we promoted this.  Read more

Special Events Deliver Special Results

Norbert Hobrath

ISSUE 07
Going back in time… when I was Manager of Public Relations at American Greetings Corporation, a Fortune 500 company in the mid-1980s, this blog relates how special events can take a company to another level.  Read more

Website 101 - Keep Your Website Fresh… and Keep it Current

Norbert Hobrath

ISSUE 06
The topic of the day covers the Granddaddy of all marketing tools – the website! This is probably the single most important marketing tool in your arsenal. It can do so much for your company or organization if it is done well and kept current.  Read more

Effective Public Relations Builds Brands

Norbert Hobrath

ISSUE 05
Continuing on a previous blog, “The Power of the Press,” I am going to give you some strategic insight and examples of how one of our customers used public relations to meet specific objectives.  Read more

The Power of the Press

Norbert Hobrath

ISSUE 04
The commonly heard phrase, “The Power of the Press” still rings true. In this blog, and more in the months ahead, I will talk about effective public/media relations and how this type of content marketing can impact your brands  Read more

Informative Content Makes Email Marketing Work

Norbert Hobrath

ISSUE 03
In the financial sector, you often hear the phrase, “Cash is King.” Well in the marketing arena, I tell clients “Content is King.” This blog will focus on “what” you can put in your email marketing to make it sing.  Read more

Email Marketing Delivers Multiple Benefits

Norbert Hobrath

ISSUE 02
How can email marketing help your company or organization?  Read more

Build a Database of Names and Contacts for Successful Marketing

Norbert Hobrath

ISSUE 01
When I meet with new customers for the first time, they are always eager to get started promoting their company’s products and services. “What should we do first?” is a question that comes up regularly.  Read more


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