Storytelling is Just That – Even for Businesses

Norbert Hobrath

ISSUE 18
Does your company have a story to tell? Telling a story is another way to connect with your customers and prospects. No matter what your company does, or what it sells, you have an opportunity to tell your story. For many industrials companies with not-so-exciting products, you may have to “Hollywood” your story a bit. I don’t mean fabricate and make up features and benefits for your products and services, I mean telling your story in an interesting way that captures the attention of your readers. This is the approach I take in building Content Marketing and PR programs for my clients.  Read more

Content Marketing Never Stops

Norbert Hobrath

ISSUE 17
In my last blog, I introduced you to Content Marketing, about the storytelling of your products and services to build and nurture personal relationships with your customers. Now you can guess what I want to say…. you should never stop your Content Marketing efforts. Almost everyday or every week at the least, communicate with your customers and prospects.  Read more

Content Marketing is the Future of Promotion

Norbert Hobrath

ISSUE 16
I see a chasm between creating great marketing campaigns and maintaining great marketing and branding. It seems the world is focused on the next big creative idea. The ‘ice bucket challenge’ of the past year comes to mind. But what drives branding excellence? What makes people remember your company and your brand and keep coming back for more? It is content marketing.  Read more

JUST DO IT! (I did. It worked.)

Norbert Hobrath

ISSUE 12
Slogans. Catchphrases. Themes. Advertising jingles. Whatever you call them, they just snare your attention. Everyone can name dozens off the top of their head without even blinking. Do they work? Let’s see. I’m going to throw in my thoughts on slogans and when to use them. When I think back to my marketing classes in college, the professors drooled over topics like this.  Read more

"Keep It Simple" Should Be Writing Theme for Us All

Norbert Hobrath

ISSUE 09
I saw a concert by Michael Stanley (of the famous Michael Stanley Band). He was just emerging as a local rock star in the Kent/Akron/Cleveland area in the mid-70s when I loved his music. Hearing him live again was a treat. He delivered the same passion in his music as almost 40 years ago. Why? I believe it is because he loves what he does.    Read more

Website 101 - Keep Your Website Fresh… and Keep it Current

Norbert Hobrath

ISSUE 06
The topic of the day covers the Granddaddy of all marketing tools – the website! This is probably the single most important marketing tool in your arsenal. It can do so much for your company or organization if it is done well and kept current.  Read more

Effective Public Relations Builds Brands

Norbert Hobrath

ISSUE 05
Continuing on a previous blog, “The Power of the Press,” I am going to give you some strategic insight and examples of how one of our customers used public relations to meet specific objectives.  Read more

The Power of the Press

Norbert Hobrath

ISSUE 04
The commonly heard phrase, “The Power of the Press” still rings true. In this blog, and more in the months ahead, I will talk about effective public/media relations and how this type of content marketing can impact your brands  Read more

Informative Content Makes Email Marketing Work

Norbert Hobrath

ISSUE 03
In the financial sector, you often hear the phrase, “Cash is King.” Well in the marketing arena, I tell clients “Content is King.” This blog will focus on “what” you can put in your email marketing to make it sing.  Read more


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