HOBRATH GROUP LLC

A PR/Communications Agency with one Mission…
Whether promoting your company, your brand, your products, and your services, WE TELL YOUR STORY.

Our Blog
…news about marketing & building brands

Thinking Big Leads to Big Results

ISSUE 15
Now and then I write a case history on content marketing projects I’ve worked on where “thinking out of the box” or “thinking big” helped customers create a lot of buzz and interest for their products or events.  Read more

Consistent Graphics on all Platforms Builds Brands

ISSUE 13
Want to get extra mileage for your branding efforts? Then make sure that everything you do has a consistent graphic approach.  Read more

JUST DO IT! (I did. It worked.)

ISSUE 12
Slogans. Catchphrases. Themes. Advertising jingles. Whatever you call them, they just snare your attention. Everyone can name dozens off the top of their head without even blinking. Do they work? Let’s see. I’m going to throw in my thoughts on slogans and when to use them. When I think back to my marketing classes in college, the professors drooled over topics like this.  Read more

Making the Most of Smaller Marketing Budgets

ISSUE 11
When I hear, “I’m melting. I’m melting,” from the crying Wicked Witch in The Wizard of Oz movie (1939), I sometimes think of some companies in the marketing field. Some budgets just seem to shrink year to year. So what should you do if your marketing budget doesn’t allow for world-class commercials during the Super Bowl? Do the next best thing – focus instead on doing a few things right!   Read more

Keep Your Business Healthy

ISSUE 10
I want to present some questions in this blog that you should have the answers to, even before we start any content marketing work. Questions that will ascertain ‘why’ your business is even in existence and what it is supposed to do.  Read more

It’s ‘All in the Cards’ for Major Product Launch

ISSUE 08
Ok. One more blog on special events, when I served as Manager of Public Relations at American Greetings Corporation, this time focusing on the single largest greeting card launch in the history of the company and how we promoted this.  Read more

Special Events Deliver Special Results

ISSUE 07
Going back in time… when I was Manager of Public Relations at American Greetings Corporation, a Fortune 500 company in the mid-1980s, this blog relates how special events can take a company to another level.  Read more

Website 101 - Keep Your Website Fresh… and Keep it Current

ISSUE 06
The topic of the day covers the Granddaddy of all marketing tools – the website! This is probably the single most important marketing tool in your arsenal. It can do so much for your company or organization if it is done well and kept current.  Read more

Effective Public Relations Builds Brands

ISSUE 05
Continuing on a previous blog, “The Power of the Press,” I am going to give you some strategic insight and examples of how one of our customers used public relations to meet specific objectives.  Read more

The Power of the Press

ISSUE 04
The commonly heard phrase, “The Power of the Press” still rings true. In this blog, and more in the months ahead, I will talk about effective public/media relations and how this type of content marketing can impact your brands  Read more

Informative Content Makes Email Marketing Work

ISSUE 03
In the financial sector, you often hear the phrase, “Cash is King.” Well in the marketing arena, I tell clients “Content is King.” This blog will focus on “what” you can put in your email marketing to make it sing.  Read more

Build a Database of Names and Contacts for Successful Marketing

ISSUE 01
When I meet with new customers for the first time, they are always eager to get started promoting their company’s products and services. “What should we do first?” is a question that comes up regularly.  Read more


See archive of all blog posts.

Norbert J. Hobrath
Founder and President



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