Storytelling is Just That – Even for Businesses

Norbert Hobrath

ISSUE 18
Does your company have a story to tell? Telling a story is another way to connect with your customers and prospects. No matter what your company does, or what it sells, you have an opportunity to tell your story. For many industrials companies with not-so-exciting products, you may have to “Hollywood” your story a bit. I don’t mean fabricate and make up features and benefits for your products and services, I mean telling your story in an interesting way that captures the attention of your readers. This is the approach I take in building Content Marketing and PR programs for my clients.  Read more

Content Marketing Never Stops

Norbert Hobrath

ISSUE 17
In my last blog, I introduced you to Content Marketing, about the storytelling of your products and services to build and nurture personal relationships with your customers. Now you can guess what I want to say…. you should never stop your Content Marketing efforts. Almost everyday or every week at the least, communicate with your customers and prospects.  Read more


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