Content Marketing is the Future of Promotion

Norbert Hobrath

ISSUE 16
I see a chasm between creating great marketing campaigns and maintaining great marketing and branding. It seems the world is focused on the next big creative idea. The ‘ice bucket challenge’ of the past year comes to mind. But what drives branding excellence? What makes people remember your company and your brand and keep coming back for more? It is content marketing.  Read more

Consistent Graphics on all Platforms Builds Brands

Norbert Hobrath

ISSUE 13
Want to get extra mileage for your branding efforts? Then make sure that everything you do has a consistent graphic approach.  Read more

JUST DO IT! (I did. It worked.)

Norbert Hobrath

ISSUE 12
Slogans. Catchphrases. Themes. Advertising jingles. Whatever you call them, they just snare your attention. Everyone can name dozens off the top of their head without even blinking. Do they work? Let’s see. I’m going to throw in my thoughts on slogans and when to use them. When I think back to my marketing classes in college, the professors drooled over topics like this.  Read more

Making the Most of Smaller Marketing Budgets

Norbert Hobrath

ISSUE 11
When I hear, “I’m melting. I’m melting,” from the crying Wicked Witch in The Wizard of Oz movie (1939), I sometimes think of some companies in the marketing field. Some budgets just seem to shrink year to year. So what should you do if your marketing budget doesn’t allow for world-class commercials during the Super Bowl? Do the next best thing – focus instead on doing a few things right!   Read more

"Keep It Simple" Should Be Writing Theme for Us All

Norbert Hobrath

ISSUE 09
I saw a concert by Michael Stanley (of the famous Michael Stanley Band). He was just emerging as a local rock star in the Kent/Akron/Cleveland area in the mid-70s when I loved his music. Hearing him live again was a treat. He delivered the same passion in his music as almost 40 years ago. Why? I believe it is because he loves what he does.    Read more

It’s ‘All in the Cards’ for Major Product Launch

Norbert Hobrath

ISSUE 08
Ok. One more blog on special events, when I served as Manager of Public Relations at American Greetings Corporation, this time focusing on the single largest greeting card launch in the history of the company and how we promoted this.  Read more

Special Events Deliver Special Results

Norbert Hobrath

ISSUE 07
Going back in time… when I was Manager of Public Relations at American Greetings Corporation, a Fortune 500 company in the mid-1980s, this blog relates how special events can take a company to another level.  Read more

Effective Public Relations Builds Brands

Norbert Hobrath

ISSUE 05
Continuing on a previous blog, “The Power of the Press,” I am going to give you some strategic insight and examples of how one of our customers used public relations to meet specific objectives.  Read more

The Power of the Press

Norbert Hobrath

ISSUE 04
The commonly heard phrase, “The Power of the Press” still rings true. In this blog, and more in the months ahead, I will talk about effective public/media relations and how this type of content marketing can impact your brands  Read more

Informative Content Makes Email Marketing Work

Norbert Hobrath

ISSUE 03
In the financial sector, you often hear the phrase, “Cash is King.” Well in the marketing arena, I tell clients “Content is King.” This blog will focus on “what” you can put in your email marketing to make it sing.  Read more


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