Content Marketing is the Future of Promotion

Norbert Hobrath

ISSUE 16
I see a chasm between creating great marketing campaigns and maintaining great marketing and branding. It seems the world is focused on the next big creative idea. The ‘ice bucket challenge’ of the past year comes to mind. But what drives branding excellence? What makes people remember your company and your brand and keep coming back for more? It is content marketing.  Read more

"Keep It Simple" Should Be Writing Theme for Us All

Norbert Hobrath

ISSUE 09
I saw a concert by Michael Stanley (of the famous Michael Stanley Band). He was just emerging as a local rock star in the Kent/Akron/Cleveland area in the mid-70s when I loved his music. Hearing him live again was a treat. He delivered the same passion in his music as almost 40 years ago. Why? I believe it is because he loves what he does.    Read more

Informative Content Makes Email Marketing Work

Norbert Hobrath

ISSUE 03
In the financial sector, you often hear the phrase, “Cash is King.” Well in the marketing arena, I tell clients “Content is King.” This blog will focus on “what” you can put in your email marketing to make it sing.  Read more

Email Marketing Delivers Multiple Benefits

Norbert Hobrath

ISSUE 02
How can email marketing help your company or organization?  Read more

Build a Database of Names and Contacts for Successful Marketing

Norbert Hobrath

ISSUE 01
When I meet with new customers for the first time, they are always eager to get started promoting their company’s products and services. “What should we do first?” is a question that comes up regularly.  Read more


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