‘To Advertise or Not to Advertise’ in the Trade Press

Norbert Hobrath

ISSUE 14
For the majority of the world, when you talk about advertising, the images of those clever commercials come to mind as seen during the Super Bowl. They are expensive to produce, and each year the price seems to rise for the time slot. Some are memorable, some are not. (I personally still like that little Darth Vader boy in the Volkswagen commercial). Sometimes it seems the PR generated around the commercial delivers more punch than seeing it live.  Read more

Making the Most of Smaller Marketing Budgets

Norbert Hobrath

ISSUE 11
When I hear, “I’m melting. I’m melting,” from the crying Wicked Witch in The Wizard of Oz movie (1939), I sometimes think of some companies in the marketing field. Some budgets just seem to shrink year to year. So what should you do if your marketing budget doesn’t allow for world-class commercials during the Super Bowl? Do the next best thing – focus instead on doing a few things right!   Read more

Build a Database of Names and Contacts for Successful Marketing

Norbert Hobrath

ISSUE 01
When I meet with new customers for the first time, they are always eager to get started promoting their company’s products and services. “What should we do first?” is a question that comes up regularly.  Read more


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