HOW HOBRATH GROUP BUILDS BRANDS

The image of your brand can take years to build. Every marketing action you take should be done toward a specific goal or direction. Collective marketing campaigns should work together to multiply your efforts and push your brands higher in recognition. That is the approach of Hobrath Group… looking at all the tools and vehicles that we can use to position your products and your company as industry innovators.

How We Use Content Marketing.

Content Marketing is important in all our company's activities. Hobrath Group generates content about our clients, and uses this in a variety of marketing platforms to generate interest in our clients’ brands. According to the Content Marketing Institute, this can be summarized as follows: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action."

Do We Need to Become Your Full-Service Agency? In a word, NO.

We are unique in that we can work individually on brand building projects and campaigns, or, we can work closely with other agencies and in-house departments that you may be using, in order to augment and support their activities.

Do You Need New Content? The answer is usually YES.

There is often a roadblock after a company has developed a website, or started a regular e-newsletter campaign. They look good at first. However, time passes and nothing new gets added to the website or new enewsletters stop being produced. These tools are often neglected. These communication vehicles require fresh, new content on a regular basis to be effective. That is the strength of Hobrath Group – delivering new creative ideas, text and imagery to present client successes and drive home the benefits of your branded products.

Put Our Expertise to Work

Hobrath Group was started in 1986 by Norbert Hobrath, who continues today as President. Mr. Hobrath and his marketing team offer 30+ years of content marketing expertise, gained in both corporate and agency environments. He has worked for dozens of different clients, and brings a broad range of B2B brand building experience to solve customer needs. The company’s approach is to learn and understand what its customers want to achieve in keeping their brands in the forefront of their respective industries.

Contact Us

Contact Norbert Hobrath nhobrath@hobrath.com or call 440-212-3520 (USA direct line) if you are interested in learning how our organizations can work together to achieve your brand building goals.

You are what your content says you are."

— Norbert Hobrath

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20110 Winding Trail, Strongsville, Ohio 44149 USA
Phone: 440.212.3520    Contact Us    www.hobrath.com    
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Hobrath Group LLC