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Norbert
J. Hobrath has more than 25 years of advertising, marketing,
printing and interactive experience gained in both corporate
and agency environments. He founded Hobrath Group in 1986 to
provide creative and cost effective communications solutions.
Hobrath Group has worked with a number
of companies including:
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ECKART
Manufacturer of metallic and special effect pigments and
printing inks, with U.S. offices in Painesville, Ohio
and Louisville, Kentucky, with world headquarters in
Germany. Directed the U.S. operation’s marketing
communications, including advertising, trade shows,
PR, website, newsletter, branding (logos/identity)
and literature.
Norbert Hobrath (left) working
with Eckart ink specialists during press run of advertising
inserts.
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JACO Manufacturing Company
Specialty plastics injection molder of plastic tube fittings
and high tolerance injection molded parts, based in Berea, Ohio.
Developed and maintain the company’s website (www.jacomfg.com),
advertising programs, PR, and product collateral. |
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Advanced Polymer Coatings
Pioneers in the unique corrosion resistant coatings MarineLine,
RailLine and ChemLine, based in Avon, Ohio. Instrumental in
developing the company’s identity, website (www.adv-polymer.com),
advertising, trade show graphics, product literature and printing. |
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National Headache Foundation
Chicago-based international nonprofit organization devoted to
the study of headaches. Have designed, printed and mailed the
NHF newsletter since 1996. |
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State and Federal Communications
Political contributions and lobbying compliance specialist.
Strategize the company's marketing initiatives, monthly e-newsletter,
and website (www.stateandfed.com). |
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IPD
Industrial parts company specializing in Caterpillar®-replacement
parts, based in Torrance, California.
Developed and maintain the company’s website (www.ipdparts.com),
product literature, electronic CD-based catalog/price list,
and graphic support materials. |
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Engelhard
Specialty chemicals and colorants company, based in New Jersey. In an in-house
role, directed the advertising and marketing communications for the Pigments & Colorants
division, of the former Harshaw Chemical Company. |
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DayGlo® Color Corporation
The world’s largest fluorescent colorants company, headquartered
in Cleveland. A division of RPM. Developed series of advertisements
to promote brand equity of DayGlo® name. Created direct
mail campaign to promote colors to design community. Developed
new corporate identity, and other graphic services. |
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METALFX
Technology Ltd.
Inventors of the innovative metallic printing technology. Helped
to launch this innovative metallic printing technology and
silver base ink line in North America.
Norbert Hobrath (center) co-presenting
MetalFX technology at DRUPA, the world’s largest printing
event in Dusseldorf, Germany with MetalFX founder Andrew Ainge
(right). |
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Strongsville Chamber of Commerce
Business organization for the City of Strongsville, Ohio. Developed
and maintained the organization's website and member newsletter.
(www.strongsvillechamber.com) |
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ACO Polymer Products
Trench drainage specialists, with U.S. offices in Chardon, Ohio,
and world headquarters in Germany. Have provided print management
services across a broad range of collateral needs and public
relations/case study writing. |
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Ohio Desk
Northeast Ohio’s premier Steelcase office furniture dealer,
based in Cleveland. Wrote and produced the company’s newsletter
for 10 years. Also created the company’s first website,
as well as numerous collateral pieces. |
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Parker Hannifin
A Fortune 500 industrial company with worldwide offices, focuses
on products for the aerospace and industrial markets. Developed
two of the divisions’s aerospace websites, as well as
produced collateral literature and graphics support. |
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Safeguard Technology
World leader in slip-prevention products, in Chagrin Falls,
Ohio. Created advertising, corporate identity, and collateral
materials. |
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Demag
Manufacturer of injection molding machines based in Strongsville,
Ohio, with world headquarters in Germany. Helped promote opening
of USA offices, as well as providing print management, and advertising/graphic
services. |
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Swagelok
Leading supplier of industrial components, based in Cleveland.
Developed graphic materials and direct mail pieces to support
trade show efforts and new product direct mail. |
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American Greetings Corp.
A Fortune 500 personal expressions company, based in Cleveland,
Ohio.
In an in-house role, managed the marketing public relations
and employee communications, including some unique special events
such as a White House $10 million donation tie-in with First
Lady Nancy Reagan. |
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Sawmill Creek Resort
Business and vacation getaway resort in Huron, Ohio. Prepared advertising, flyers,
brochures and mailers, and trade show graphics. |
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GENIE
A leading manufacturer of garage door openers and appliances,
in Alliance, Ohio. Developed special dealer communications collateral
materials including a newsletter, as well as national public
relations campaigns. |
Mr. Hobrath is a 1980 graduate of Kent State
University, Kent, Ohio, with a degree in Public Relations/Journalism.
At Kent State he played on the Varsity tennis team and served as
President of Public Relations Student Society of America.
He has served as President and Board Member of the Kent State University
National Alumni Association, and is a recipient of the school’s
Journalism Alumni Special Achievement Award.
He has been a member of the Public Relations Society of America
and the PRSA Counselor’s Academy, as well as the Printing
Industries Association of America.
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